:RESEARCH & REPORTS
DISCOVER MOOD MEDIA’S STUDIES
THE IMPACT OF SENSORY MARKETING
Discovering which sensory elements have the greatest influence on consumer attitudes and behaviours.
MUSIC WHERE WE DON’T EXPECT IT
Far from stereotypes, music can help guarantee confidential conversations within more traditionally “serious” sectors!
THE STATE OF BRICK AND MORTAR 2017
What do consumers around the world consider a great customer experience?
THE EVOLUTION OF THE IN-STORE CUSTOMER EXPERIENCE
Understanding the retail innovations that represent key milestones to improve customer experience and anticipate what the store of the future will look like.
SHOPPING WITH EMOTION
IN PARTNERSHIP WITH RETAIL WEEK
The key learning? When you change the mood, you change the outcome.
THE IMPACT OF SENSORY MARKETING
Mood Media’s global study on the impact of sensory marketing, with insights gained from surveying over 10,000 consumers around the world.
MUSIC WHERE WE DON’T EXPECT IT
Mood Media piloted a study about the power of music in businesses, evaluating the impact on site music has on Customer Experience across a variety of brick-and-mortar locations, including sectors deemed more serious, such as banking.
THE STATE OF BRICK & MORTAR
Mood Media recently conducted a quantitative study with over 11,000 consumers in 9 countries around the globe to better understand the evolution of in-store Customer Experience.
THE EVOLUTION OF THE IN-STORE CUSTOMER EXPERIENCE
Split in eight historical periods over three centuries, this unprecedented study identifies and observes different aspects of the customer experience in each era and ultimately anticipates what the store of the future will look like.
SHOPPING WITH EMOTION
From 17 in-depth interviews with senior retail executives and a bespoke survey of 2,000 consumers, Mood and Retail Week explore the impact of sensory marketing on the in-store customer experience.